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Family Enterprise Management

Many families trace their wealth to one entrepreneurial member, and the successful family business he or she founded. Over the years as the business evolves, some family members may continue to hold primary positions in the business, while others may not. This dynamic can be divisive to some. We recognize that all family members—both those involved and those who are less involved with the business, must align across generations.

The key is recognizing, respecting, and working through the tensions that transitions often bring. At Synovus, we develop solutions that help address the broad context of family members’ concerns. With the goal of helping each family member understand that the real business of a family transcends any single asset, with each member having a vested interest in its heritage and continuity.


Cultivating unique values, creating unity


A family’s decision-making should reflect the family’s collective values. As your family grows, naturally the concerns and interests of members become more varied. We can help cultivate shared decisions about family assets, events, and purpose — essential to sustaining trust, common heritage, and belonging.

We have a deep appreciation of the importance of how families make and communicate decisions. One of our most important roles is to facilitate decision-making with knowledge of complex family dynamics. Our experience in leadership planning and facilitating strong family governance models help identify issues and create collaboration across geographies, and generations. The result:  more timely decisions with greater unity and understanding among family members.


Managing your family's legacy from generation to generation


Managing the family legacy — which is the primary role of the family office — is far more complex than simply overseeing an investment portfolio. Passing values to the next generation, in particular, becomes essential to preserving the true legacy. We employ strategies to help you accomplish these goals, including innovative approaches to family governance. 

For example, mentor trusts encourage younger members to consult with mature relatives on major financial and spending decisions. We also understand the skills required to structure family governance, bringing together diverse personalities in concert with specialized and often disparate resources — asset managers, attorneys, accountants, and insurance agents. Importantly, we never lose sight of the goal of helping members grow personally as well as helping to sustain the family’s financial legacy.


Important Disclosure Information

  1. Investment products and services provided by Synovus are offered through Synovus Securities, Inc ("SSI"), Synovus Trust Company, N.A. ("STC"), GLOBALT, a separately identifiable division of STC and Creative Financial Group, a division of SSI. Trust services for Synovus are provided by Synovus Trust Company, N.A. The registered broker-dealer offering brokerage products for Synovus is Synovus Securities, Inc., member FINRA/SIPC. Investment products and services are not FDIC insured, are not deposits of or other obligations of Synovus Bank, are not guaranteed by Synovus Bank and involve investment risk, including possible loss of principal amount invested. Synovus Securities, Inc. is a subsidiary of Synovus Financial Corp and an affiliate of Synovus Bank and Synovus Trust. Synovus Trust Company, N.A. is a subsidiary of Synovus Bank. You can obtain more information about Synovus Securities, Inc. and its Registered Representatives by accessing BrokerCheck.

  2. Approval of any bank product or service is not contingent upon purchasing insurance from Synovus Bank. Insurance products marketed through Synovus and its affiliated companies are underwritten by insurance companies not affiliated with Synovus and are subject to normal underwriting procedures.