Rob Moore serves as a Family Office Advisor with The Family Office at Synovus, where he partners with ultra-high-net-worth individuals and multi-generational families throughout the Southeast. Rob works closely with clients to develop and implement comprehensive wealth planning strategies designed to preserve family wealth, align financial resources with family goals, and create lasting legacies across generations.
Drawing on experience serving both single-family and multi-family office relationships, Rob provides guidance across a broad range of wealth management disciplines, including investment strategy, estate planning, trust and fiduciary matters, cash flow planning, and family governance. He is passionate about helping first-generation wealth creators navigate the complexities of significant wealth while also preparing future generations to become responsible stewards of family assets and values.
Prior to joining The Family Office at Synovus in November 2023, Rob worked with a boutique registered investment advisory firm where he served on both the advisory and operations teams, supporting high-net-worth and ultra-high-net-worth families. His experience across client service, wealth planning, and firm operations provides him with a well-rounded perspective on the unique needs of affluent families.
Rob earned a Bachelor of Business Administration in Finance from the University of Georgia Terry College of Business. While attending the University of Georgia, he began his career in wealth management as an intern with Morgan Stanley in Athens, Georgia. He holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) and Certified Trust and Fiduciary Advisor (CTFA) designations.
Rob is native of Chattanooga, TN. He and his wife, Emily now live in Columbus, GA. Outside of work you can find Rob on the golf course, or cheering on the Georgia Bulldogs.
